/My entire career

2011 - 2012

FET: Design Foundation

CTU Stellenbosch

Studied at CTU, completing my FET: Design Foundation course. Mainly design / basic website development.

FET: Systems Development

CTU Stellenbosch

Studied for my second year at CTU, completing my FET: Systems Development. Mainly web development languages such as HTML, CSS, Javascript, PHP, MySQL, jQuery etc.

2012 - 2013
2013 - 2014

FET: System Developer (MCPD)

CTU Stellenbosch

I studied at CTU for my third year, completing my FET: System Developer (MCPD). Mainly focusing on general good development practices and languages such as C#, ASP.NET, SQL etc.

January 2014 - January 2015

Website Designer / Digital Marketer

SA Online (

My duties included building Wordpress, Joomla, OpenCart, Magento and custom HTML websites for clients in various niches. I also handled basic SEO campaigns for a select few clients as well as a couple of PPC (Google Adwords) campaigns.

Freelance / Agency


I started a digital agency with a partner called Oneclickhere. We offered various packages for website design, e-commerce, SEO, social and paid advertising. In the brief time while running the business, we served over 15 happy clients. Most clients converting from my SEO efforts. This is where I feel I learned most of what I know about SEO as 50% of my daily tasks consisted out of SEO projects for Oneclickhere.

January 2015 - August 2015
August 2015 - August 2016

Web Developer / Digital Marketer

ILIOS Travel

I worked in a team of developers where I was responsible for building out initial static user interfaces for a tour operator booking system. I designed and coded AngularJS based dashboards, mainly focusing on UX. I was also tasked with designing and developing an alpha version of their new website. I also created a digital marketing strategy and executed the first couple of phases of this by defining the brands image, managing social media platforms, putting steps in place for good SEO practices to be followed and initial keyword research for search.

Senior SEO Team Lead


My duties include handling all technical SEO aspects of Travelstart's 16 markets, keyword research, all on-page SEO, training to new recruits, managing a junior SEO and working with our development department to ensure SEO is top-of-mind during all new feature releases.

September 2016 - May 2018
May 2018 - Present

Head of SEO


Managing a team of 10 SEO specialists. Developing and executing on SEO strategies for various markets, including South Africa, Egypt, Nigeria, UAE, Kenya and Turkey.


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